Role Overview

We are seeking a Senior Marketing Manager to lead our marketing strategy, oversee brand positioning, and drive market expansion into Europe and the US. The role demands a blend of strategic vision, hands-on execution, and cross-cultured understanding. You will be responsible for aligning marketing campaigns with international buyers’ expectations, managing digital and offline channels, and ensuring compliance with global industry standards.

Responsibilities

• Develop, and execute comprehensive marketing strategies for B2B and B2C markets (India, Europe, US).
• Strengthen RANNG’s brand positioning as a reliable, ethical, and innovative garment manufacturer.
• Lead market research, competitor benchmarking, and customer insights for Western European buyers (France, Germany, Netherlands, UK, Nordics).
• Design and manage digital marketing campaigns (website, SEO, paid ads, LinkedIn, industry platforms).
• Support international exhibitions, trade fairs, and buyer presentations.
• Collaborate with Business Development to create targeted pitches and marketing materials for international clients.
• Lead storytelling around sustainability, compliance, and innovation (SEDEX SMETA, ISO, GOTS, OEKO-TEX certifications).
• Manage internal marketing team and coordinate with external agencies where required.
• Measure ROI on marketing campaigns and report directly to the CEO.

Qualifications & Skills

• MBA/PGDM in Marketing or equivalent.
• Minimum 7-10 years of marketing experience, with at least 3 years in a senior managerial role.
• Strong experience in B2B marketing for textiles, garments, or manufacturing industries (international exposure preferred).
• Proven track record of market entry or expansion into European/US markets.
• Excellent knowledge of international branding, digital marketing, and trade fair strategies.
• Strong leadership and team management skills.
• Exceptional communications and presentations ability (English fluency required; knowledge of European Language is a plus).

What We Offer

• Opportunity to lead marketing for a fast-growing international garment manufacturer.
• Exposure to European and US buyer networks.
• Collaborative and innovation-driven work environment.
• Competitive compensation package.
• Long-term growth and leadership prospects within the organization.

Application Process

If you are passionate about international marketing, brand growth, and sustainable business practices, we’d like to hear from you. Please send your CV and cover letter by clicking the link.